Problems found.
Tracking fixed.
A look inside the tracking problems I've worked on across Shopify stores, agencies, lead generation websites and custom platforms.
Textile
Reliable analytics across multiple domains.
A complex multi-domain setup requiring structured GA4, Google Tag Manager and custom event tracking.
View case study ↗Lingerie
Cleaning up duplicate and incorrect purchase tracking.
Duplicate configurations and incorrect purchase values were creating unreliable advertising data.
View case study ↗Roofing
Making real lead actions measurable.
Tracking focused on calls, forms and website actions that needed to be measured as advertising conversions.
View case study ↗Ride
Turning Shopify actions into useful marketing data.
Custom tracking structured around important customer interactions and eCommerce actions.
View case study ↗d'Abord
Measurement built around the customer journey.
Custom eCommerce tracking around important customer interactions and marketing events.
View case study ↗Marketing
Supporting agency campaigns with better data.
Tracking support focused on the conversion data behind marketing campaigns.
View case study ↗Let's find out what's happening.
Actual tracking implementation.
Screenshots from the actual tracking setup, debugging process and verification.