Better tracking starts with better knowledge.
Practical guides, checklists and insights to help agencies and Shopify brands build tracking systems they can actually trust.
Explore resources ↗Is your tracking actually working?
Before spending more money on ads, make sure the data behind your campaigns is accurate.
Get the tracking checklist ↗Things worth bookmarking.
Simple resources for marketers, agencies and ecommerce teams working with conversion data.
Tracking Guides
Practical explanations for GA4, GTM, Google Ads, Meta and Shopify tracking.
Explore guides ↗Tracking Audit Checklist
Use this practical checklist to find missing, duplicate and incorrect tracking.
Download checklist ↗Tracking Problems
Real examples of missing conversions, duplicate events and incorrect revenue.
See examples ↗Tools & Templates
Useful templates and resources for planning, implementing and testing tracking.
Browse tools ↗Tracking Insights
Short, practical articles about analytics, attribution and conversion tracking.
Read insights ↗Agency Resources
Resources designed for agencies managing tracking across multiple client accounts.
For agencies ↗Find what you're working on.
Need tracking support behind the scenes?
If your agency manages Google Ads, Meta Ads or Shopify clients, Zyan Studio can handle the tracking side while your team focuses on growth.
Work with Zyan ↗Don't guess. Find out.
Get a clearer picture of what's happening behind your marketing numbers.
Get a free tracking audit ↗