More than just tags.
Good tracking isn't about adding more tags. It's about understanding what your business needs to measure, finding what's broken, fixing it properly, and verifying that the data can be trusted.
See the process ↓Before I touch your tracking, I understand your business.
Every business has different goals, funnels and conversion points. That's why I don't start by blindly adding tags.
I first understand what actually matters to your business. Then I look at how your data moves from the website to advertising platforms, analytics tools and CRM systems.
Four steps.
One clear outcome.
From the first conversation to final verification, every step has a purpose: making your marketing data more reliable.
Understand
I first understand the business, funnel and conversions that actually matter.
Before looking at tags or triggers, I want to understand how your customers move through the business and what actions are valuable to you.
Audit
I look for missing events, duplicates, incorrect values and attribution gaps.
The goal isn't simply to check whether a tag fires. I look at whether the right information is being sent to the right platform at the right time.
Implement
I build or fix the tracking setup across the relevant platforms and systems.
Depending on the project, this can include Google Ads, GA4, Google Tag Manager, Meta Pixel, Conversions API, Shopify, CRM and server-side tracking.
Verify
I test the complete journey to make sure the data is being received correctly.
A tracking setup isn't finished just because a tag fires. I test the actual customer journey and verify that the correct information reaches the intended platform.
Tracking problems rarely live in one place.
Website
Forms, buttons, phone clicks, ecommerce actions, thank-you pages and customer journeys.
Tag Manager
Tags, triggers, variables, dataLayer events and tracking logic.
Ad Platforms
Google Ads, Meta Ads, conversion actions, event matching and optimization signals.
Analytics
GA4 events, ecommerce data, parameters, attribution and reporting.
CRM
Lead stages, qualified leads, offline conversions and customer data.
Server-Side
Server-side events, APIs, deduplication and reliable conversion signals.
You shouldn't have to guess.
The goal of the work isn't to create a complicated tracking setup. It's to give you data you can confidently use to understand what's happening behind your marketing.
What you can expect.
Clear communication
No unnecessary technical language. I explain what is happening and why.
Problem solving
I focus on finding the actual reason behind a tracking problem.
Attention to detail
Small tracking mistakes can create misleading marketing data.
Long-term thinking
I build systems that can grow with the business rather than quick fixes.
Let's make your data trustworthy.
Tell me what you're trying to track, and we'll figure out what's happening.